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Secret Love Project

I’m completely enamored with this lovely non-profit out of my home Cape Town: Every month 10 000 heart sticker packs are given to the homeless for free, who them sell them and get to keep 100% of the profits. It started in 2014 as an art project by South African artist Michael Elion who painted hearts in different places around the city, including the heart strung above Camps Bay Beach, my hometown, as a social experiement to see how symbols effect collective consciousness.

Simple idea. Positive impact. Find more about the project here: https://www.secretloveproject.co.za/about

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